I'm Laura. I help solo founders and business owners turn fragmented thinking and stalled momentum into clear, confident execution.
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10+ years in leadership teams across scaling startups and global brands, now in your corner.
"I know it takes a village to raise a start-up, but personally, I think meeting Laura has meant the difference between success and failure. Don't think twice about working with her."
Twenty years building inside
Trusted by
"The week we started working together, it was genuinely the first time I had a calm nervous system since I started my business. Truly life-changing stuff."
Most people land in one of these. If you're not sure which, the right path is whichever sounds more like your week.
Most people start with a Detangle. Ninety minutes, one tangle, one clear plan. Some leave with what they came for. Most keep going.
From there, the work usually shapes itself around what you actually need. Twice-monthly thinking sessions to keep the important stuff moving. Or deeper operating partnership when the business is ready for someone in it with you.
If you've got a team, the work looks different. I come in as Fractional Chief of Staff, embedded in the operating layer of the business. The shape depends on what you actually need: running the operating rhythm, holding the team to follow-through, driving the cross-functional work nobody owns, acting as your strategic right hand on the calls that matter.
I've done this work at scale. Scaling the foundations of Tumelo through the Series A raise, building the People narrative for the investor deck and growing 250% post-funding. Before that, I led internal communications at Booking.com through the Rentalcars merger, where one day the company was 700 people and almost overnight it was 16,000.
Not sure which path is right? Email me and I'll tell you straight.
Twenty years inside teams that scaled fast. Here are some of the moments that taught me the most.
2025: Launched my solo practice as an independent operating partner, evolving from leadership consultancy work into the embedded fractional partnerships I do today.
2024: Joined cybersecurity startup Secfix as Head of People, boosted eNPS by +18 points and launched Glassdoor with 5* reviews within six months.
2021–24: Scaled Tumelo through a Seed to Series A 4x headcount growth, building the infrastructure underneath it. Values, feedback culture, learning programmes, career frameworks, salary benchmarking, communications rhythm, the office. The full operating system that makes fast growth sustainable rather than chaotic.
2019–20: Designed and ran 50+ events a year for Booking.com's 2,500-person Transport Unit, including executive leadership events in Barcelona, Amsterdam and Bangkok.
2016–19: Led internal communications through Rentalcars.com's merger with Booking.com, taking comms strategy across 700 to 16,000 people.
2010–14: Executive operations at BBC Worldwide and Sony Pictures Television. Where I learned how senior leadership actually works behind the curtain.
I'm a pattern-recogniser with a builder's twitch. I see the shape of what's broken before most people do, and I can't just diagnose it and leave. I need to stay and fix it.
My sweet spot is the middle. Founders who've built enough to feel the strain but aren't so big that nothing can move. Enough of a system to read, enough room to actually change it.
What I tend to spot that's harder to see from the inside: where the problem actually lives versus where it looks like it lives. The decision that's been circling for months. The thing that feels like a strategy issue but just needs the next step made concrete.
I'm also a people person in the most practical sense. I read rooms, make people feel genuinely heard, and turn that into teams that pull in the same direction. Real culture, not just a values slide.
In practice I'm the person who gets it before you finish the sentence, tells you the truth without making it a verdict, and actually does the thing.
I live in South Wales with my husband and two kids, usually trying to remember where I put my coffee.
The things clients name, unprompted, when asked what working with me is actually like.
Turning half-formed ideas, transcripts and noise into something clear, structured, and usable.
Three different clients, unprompted, used the phrase "calm nervous system" after working together.
The rare combination of zoomed-out thinking and zoomed-in execution. In one brain.
Clients describe me as a teammate, not a service provider. "In it with them" is the staying part.
What working together feels like, in their own words.
"The week we started working together, it was genuinely the first time I had a calm nervous system since I started my business. She is incredible at building systems, amazing at implementing AI savvy processes, and is just a superb human being. Truly life-changing stuff."
"I know it takes a village to raise a start-up, but personally, I think meeting Laura has meant the difference between success and failure. Don't think twice about working with her."
"Bringing Laura into my business has made my next year feel calm, stable and possible. If you're even thinking about bringing her on board, do it right now."
"Laura has made an enormous difference to both my business and my anxiety levels. A huge shift for me, and for my nervous system."
"Laura took everything I couldn't quite articulate about my business and turned it into something clear, structured, and usable. The result feels like me."
"The magical combination of strategic thinking and practical application that business owners need to turn ideas into action. She easily provides 10x value in every interaction."
"Laura has mastered the art of providing sound and practical advice from deep knowledge and experience. Our Management Team still herald her coaching as the best course they've taken."
From SXSW London panels to founder roundtables, I show up to talk about what I actually know: building solo businesses that don't crush you, scaling teams without breaking what makes them special, and the unglamorous middle of leadership and culture.
Spoken at
At SXSW London, Laura delivered some of the most high-signal, founder-relevant insights of the day. Bring her in early if you're serious about scaling without breaking what makes your company great.
"Laura has made an enormous difference to both my business and my anxiety levels. She has a strong ability to bring order to the chaos, focus in on the key priorities, and help me find clarity in all the noise. A huge shift for me, and for my nervous system."
If your business is growing fast and starting to feel the strain, the best next step is a 30-minute conversation. You talk, I listen, we figure out together whether I can help.
Or connect with me on LinkedIn first.